About Wildside Pet Products - Continued

We combined our skills and love of animals. Now what? Could we figure out a way to get the nutritional benefits of Raw Wild Alaskan Salmon for pets into a form that would make economical sense? Keeping our day jobs, we set out on our journey to educate the world, one dog and cat at a time. It wasn’t long before our initial partner gave up the ghost and went back to her job full time. Countless hours of phone calls, internet and travel had taken their toll, and with a very questionable future ahead, she left for the safer confines of a steady paycheck. Debbie and I continued to explore new processing and packaging techniques as well as doing continuous market research. We produced a few small batches; hand cut and hand packed, and went out on the road in search of our customers. Good thing these treats were human quality salmon! There were plenty of those days when we felt that we would need to eat them just so we could afford to keep trying.

We had tremendous support in and around the Seattle area by those folks that had tried and loved the treats. You know who you are, so thank-you from the bottom of our paws.

Initially we were only marketing to the canine community (anybody still remember WAGS ?) but after several complaints from dog owners that their CATS were eating all the treats, we shifted our thinking and began the march toward marketing for both dogs & cats. Ahhh, the light at the end of the tunnel was near. We were growing! Folks loved the product, the packaging, and the fact that they could be used for both dogs and cats.

Sales began to grow and we’ve never looked back. Several prototypes later, we’ve created a system that allows us to produce amazing treats, from WildSideSalmon and WildSideSalmon Oil, to our new upcoming WildSideLobster and WildSideKangaroo treats. We’re constantly striving to create new and exciting packaging as well as new products that can be healthy for both cats & dogs. We’re a small, family run company with dreams of changing the way we look at animal nutrition, one dog and cat at a time.

We thank you all for your years of support through the tough times (remember the old days when we used to run out of inventory? ) and the great times. Without you, there would be no WildSide Pet Products.

Rich & Debbie …now, we must get back to work!